Strategies to Use Generative AI in Marketing

Google Cloud helps bring generative AI to the marketing sector, too

GPT-3 in particular has also proven to be an effective, if not perfect, generator of computer program code. Given a description of a “snippet” or small program function, GPT-3’s Codex program — specifically trained for code generation — can produce code in a variety of different languages. Microsoft’s Github also has a version of GPT-3 for code generation called CoPilot. The newest versions of Codex can now identify bugs and fix mistakes in its own code — and even explain what the code does — at least some of the time.

  • For example, tools like SecondNature, Rehearsal VRP, Quantified, Mindtickle, etc., are some of the generative AI tools for sales training and onboarding.
  • From personalized marketing to enhanced customer engagement, use cases are proliferating.
  • Valossa’s AI algorithms can also detect brand logos, product placements, and other key elements in videos, providing businesses with valuable data on the effectiveness of their branding and advertising efforts.
  • Overall, 53% percent of consumers say they believe genAI will have a negative impact on society.

Outside of the creative space, scientists use AI algorithms throughout the world. Machine learning models aren’t going anywhere; our best bet is to learn to work alongside the machines, not against them. By 2025, researchers believe that generative AI tools will write 30% of outbound messaging. As much as we want it to be, artificial intelligence isn’t perfect, even with the advanced tools of intelligent technology and a computer’s ability to do deep learning. Since generative AI systems are machine tech and work quickly, you can create more content faster than humans.

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Initially, it was primarily used to generate simple content such as text or images. However, with advancements in machine learning and data processing, generative AI has evolved to create more complex and nuanced content. This evolution has opened up new possibilities for its application in various fields, Yakov Livshits including marketing. The human touch is significant in AI-driven digital marketing for emotional connection, creative thinking, contextual understanding, ethical decision-making, and adaptability. It brings empathy, creativity, and the ability to understand complex contexts that AI may struggle with.

generative ai for marketing

Marketers can leverage these AI-generated visuals to enhance their storytelling, create eye-catching social media posts and produce visually engaging presentations. Generative AI tools can assist social media marketers in thinking of headlines and even suggest some quotes as per the topic. With some overview and editing, AI-generated content can be made appropriate for brand voice and promotion.


Welcome to the Yakov Livshits online course, where we unveil the transformative power of generative artificial intelligence and its potential to revolutionize the marketing landscape. As a marketer, you’re always looking for new and innovative ways to captivate your audience and deliver impactful messages. Generative AI is not only the future of marketing; it is already taking the digital world by storm.

Yakov Livshits
Founder of the DevEducation project
A prolific businessman and investor, and the founder of several large companies in Israel, the USA and the UAE, Yakov’s corporation comprises over 2,000 employees all over the world. He graduated from the University of Oxford in the UK and Technion in Israel, before moving on to study complex systems science at NECSI in the USA. Yakov has a Masters in Software Development.

generative ai for marketing

Some of the best AI chatbots in 2023 are Zapier AI Chatbot, Microsoft Bing AI, ChatGPT, Google Bard, ChatSpot, etc. In an era of digital transformation, even sales—a traditionally relationship-driven domain—is undergoing a significant shift. This move isn’t a mere trend; according to Statista, the market size of generative AI in marketing is projected to soar from 1.9 billion in 2022 to a staggering 22 billion by 2032. The significance of digital channels is steadily increasing, leading to a projected global expenditure of $455 billion on digital advertising in 2023. The future of digital marketing will be heavily influenced by AI, fostering innovation and yielding enhanced results.

The global AI in marketing market is expected to reach $35.13 billion by 2025, with a CAGR of 11.1%. Digital marketing relies on AI for automation, ad optimization, and personalized recommendations. Some 48% of organizations say generative Yakov Livshits AI has the most potential within marketing and communications, specifically when it comes to creating personalized campaigns, per Capgemini. But before they can build those campaigns, marketers need to know who their customers are.

This ability to predict and optimize marketing strategies can significantly enhance the efficiency and effectiveness of marketing campaigns. In addition to text generation, generative AI can also be used to create images and videos for marketing purposes. For example, a marketing team might use a generative AI tool to create new images based on a set of input data, such as a set of reference images or a specific style. This can save time and resources, as the team no longer needs to spend as much time creating new marketing materials from scratch. In the future, as generative AI continues to evolve, we can expect even more advancements in areas such as natural language processing, image recognition, and predictive analytics.

Key Tips for Acing Your Marketing Cloud Email Specialist Certification

To personalize the customer experience, it is necessary to segment them correctly. Artificial intelligence facilitates the segmentation of target customers by collecting and analyzing data from multiple sources. It reveals well-defined patterns in the behaviour of different customer segments and emerging trends in different segments. Generative AI has the potential to revolutionize marketing techniques currently in use.

How Generative AI is Transforming Marketing and Advertising? – Analytics Insight

How Generative AI is Transforming Marketing and Advertising?.

Posted: Sun, 17 Sep 2023 08:31:17 GMT [source]

It can generate content based on existing data, but it cannot replicate the unique insights, emotions, and experiences that humans bring to their creations. It can analyze vast amounts of data to identify trends and patterns, enabling marketers to make data-driven decisions. Furthermore, it can test different marketing strategies in virtual environments, providing insights into their potential effectiveness before they are implemented in the real world.

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